Addressing the conference themes of new media, climate reporting, and responsible science communication, Pareidolia is an invitation to see new faces in the clouds of rain and data that saturate our everyday lives. As we confront the urgent social need to better imagine and respond to climate change, artists and journalists have an important role to play in enabling emerging science and technology to transform our intuitive comprehension of our environment.

The central work that this exhibition showcases is a provocative new artwork under development by Karolina Sobecka, Cloud Services, which proposes to use the atmosphere as an apparatus for data storage and transmission by encoding data into the genomes of bacteria that affect the weather.

Addressing the potential of new computational and biotechnological practices as well as the ethical risks of experimenting with life forms and geophysical cycles, the work engages its audience in reflections on how we are altering our environments and how we should govern emerging technologies in order to use them towards desirable futures.

Pareidolia takes advantage of the unique architectural features of the ITU building to exhibit the flow of information through the Earth’s atmosphere. The exhibition also includes film and video screenings by Ryan S. Jeffery and Boaz Levin, and Hint FM.