Analysis of ECSJ2017 campaigns on Twitter and Facebook

Analysis of social media campaigns

Which social media platform is best? For the European Conference for Science Journalists, there was a clear winner

Copenhagen’s upcoming conference for science journalists will be an interactive, communicative event.

It is in this spirit that Mike Young, who is responsible for the #ECSJ2017 social media and outreach, analysed and compared Twitter and Facebook campaigns up to the conference.

As journalists and science communication professionals, we are experts in getting stories out to a wider audience.

This analysis is part of the story of how we, the organisers, tried to get our story to you through a small experiment in boosting the same content on two different platforms.

So which was best in promoting the ECSJ2017 conference? Twitter or Facebook?

It is like comparing pears and bananas. It proved impossible to target you and your fellow professionals on the two platforms in the same way.

But you may be interested to see the numbers, and the analysis can be taken as inspiration for future social media campaigns in connection with conferences and events.

Read the full analysis here: